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Wolverine World Wide Riverfront Development: Design Concept #3

Here is the third concept for Wolverine World Wide's proposed Riverfront Development that Visbeen Associates designed in partnership with GMB Architecture+Engineering. Unlike the other two concepts, this design centers around a new building for a museum that would take visitors through the "Wolverine World Wide Experience," outlining the history of the company and a product trail. With ample green space, this concept includes a mountain bike challenge course, wetland restoration for fishing and kayaking as well as an amphitheater for community gathering and events. It incorporates the new construction of a retail outlet and conference center building from design concept #2 adjacent to a new, permanent location for the Rockford Farmer's Market.

Click here to view conceptual design concept #1 and concept #2.

Conceptual Site Plan

The Wolverine World Wide Experience view from Main Street with Public Green Space adjacent

The Wolverine World Wide Experience view from the Riverfront with Public Green Space adjacent

Athletic Center

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